Anyone who recently typed KNOL.COM into their browsers following Google’s announcement of their answer to Wikipedia, where specialists write encyclopaedia-type articles, will have found they went to a website for a cleaning company in the Netherlands that sells vacuum cleaners and steam cleaning equipment.

The owners of KNOL.COM are grateful to Google for the extra visitors, especially as their website didn’t crash. This is another example of a global company making an announcement and not ensuring they have the relevant domain name registered.