If you are interested in gaining the best search engine optimization for your site or portfolio, this article is for you.

Buying Sites For SEO - Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and how to best leverage your new purchase. Tips, tricks, success stories, and painful lessons learned will be shared.

Capturing value.
- We buy sites for revenue, he says. “We’re a media company, damnit!”
- Potential or specifically unrealized potential
- Core metrics: existing traffic, uniques, revneue, feed subscribers, and Google PageRank
- Secondary metrics: age of site, stability, age of domain, amount of content, existing SEO metrics, staleness
- Tertiary questions: Is it or can it be a blog? Does it cover a unique area? Does it add non-core value we can put a number to?

The rest of the article can be found : http://www.seroundtable.com/archives/017307.html