In a move aimed at making better use of resources, on November 5, 2008, LiveDeal sold the domain name yp.com to YellowPages.com LLC for cash totalling US$3,850,000.

LiveDeal’s primary source of ongoing revenues is the sale of Internet Advertising Packages, which targeted users of their yp.com property. LiveDeal hopes to be able to move those customers to another of their websites, livedeal.com, and is hopeful that any loss of customers resulting from their sale of yp.com will not significantly or adversely impact on their future revenues.

Obviously Yellow Pages, part of the AT&T conglomerate, is an ideal purchaser of the domain name and is currently using the domain name as a redirect to yellowpages.com.