.FOOD Launched by Wolfgang Puck at ICANN Sydney

Internationally-renowned chef Wolfgang Puck launched a bid for the .FOOD generic Top Level Domain at the ICANN Sydney meeting today.

.FOOD is the brainchild of Wolfgang Puck, a world-renowned master chef and restaurateur, and Minds+Machines, a consultancy dealing with proposals for new gTLDS.

At the meeting in Sydney today, Kurt Pritz, Senior Vice President, Services at ICANN said the organisation now intends to begin accepting applications for new gTLDs in April 2010.

Should the consortium be successful in their bid for the gTLD it will allow for domain names and email addresses ending in .FOOD – such as www.wolfgangpuck.food, www.spagorestaurant.food, www.yourname.food and millions more, giving restaurants, food retailers, caterers, food-lovers and chefs worldwide a unique opportunity to own meaningful new domain name.

“This is a great way for the finest food enterprises to stand out from the crowd on the Internet,” said Puck, who owns more than 100 fine dining and casual restaurants in the United States as well as a national catering company and several consumer product lines. “Owning a .FOOD address is like opening a business on the best street in any city in the world.”

Antony Van Couvering, CEO of Minds+Machines, said: “We are thrilled that a celebrated master chef like Wolfgang is helping to create the .FOOD web address. His name has been synonymous with quality and innovation for over 25 years. Thanks to his leadership .FOOD will help bring the international community of people and businesses with a shared interest in food together on the Internet.”

Speaking at the ICANN conference in Sydney, Australia, Puck announced that a portion of the proceeds from .FOOD will be donated to funding philanthropic organisations like Meals on Wheels and scholarships at the Culinary Institute of America, among others.