Subscribe to RSSSex.com Back on the Block and Up for Grabs
Sedo has announced the domain name SEX.COM is back on the block following its agreement with Escom to privately broker the sale. The sale could easily break the record for the most valuable domain name.
The agreement also resolved two related trademark registrations with the United States Patent and Trademark Office.
Back in 2006, SEX.COM was believed to have been bought by Escom for an estimated $14 million.
“We are excited to be working with Sedo and believe Sedo’s vast experience, expertise with high value domain names, credibility and worldwide network of clients will ensure that Escom receives a price for the sex.com domain name and its related trademarks that reflects its true value as the best domain name in the world” said Del Anthony, CEO of Escom.
“It is an extremely rare opportunity that a domain name of this calibre becomes available for sale”, said Kathy Nielsen, Director of Sales at Sedo. “We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale. Short, descriptive domains are an amazing marketing vehicle. The sale of sex.com presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader in its industry.”
Descriptive domains that define a category historically have been the most valuable properties on the web said Sedo, the leading domain marketplace and monetisation provider, in a statement.
‘Sex’ continues to be one of the most searched for terms on the web and its mainstream appeal has grown exponentially over the past few years. The new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an unsurpassed ability to drive online marketing and branding initiatives.
The domain name has had an interesting history with disputes between previous owners going on for years. The story was even the subject of a book called Sex.com by Kieren McCarthy published in 2006. But for a good background on the disputes over the domain name, see McCarthy’s article in The Guardian at www.guardian.co.uk/technology/2006/aug/10/guardianweeklytechnologysection.insideit.
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