Subscribe to RSSNo Surprises As Sedo Finds Domain Market Grows Steadily in Q2, 2010
Offer-Counteroffer sales are the most prominent type of sales, .COM is the most popular top level domain, .DE is the most popular country code domain while .FR domains have the highest average sale value are the highlights from over 11,000 domain names sold through the domain marketplace and monetisation provider, Sedo, according to their latest quarterly report.
With 11,146 domain names sold for a total value of US$21,568,780 in the second quarter, 2010, the domain name aftermarket continues to show growth compared to the corresponding quarter in 2009, however it is a slight drop when compared to Q1, 2010.
Average sale value across all TLDs however remained fairly static with the average being $1,935.
Almost half (46%) of all sales were for .COM domain names while three-quarters (74%) of all gTLD sales were for .COM domains, 12 per cent for .NET names followed by .ORG (7%), .INFO (5%) and .BIZ (2%).
Among ccTLDs, half (49%) of all sales were for .DE domains with CO.UK domains making up 15 per cent of all sales. Next was .ES with four per cent and then .EU, .NL, .AT, .FR, .CH and .US, all with three per cent. Possibly surprisingly was the tenth ranked ccTLD, .IN, with two per cent of all sales.
Offer-Counteroffer sales accounted for 39 per cent of all sales through Sedo according to the report while Fixed Price sales made up 25 per cent and Marketplace Auctions accounted for 22 per cent of sales. Auction Events, Brokerage and External Transfers made up the rest of sales with five, four and five per cent of all sales respectively.
The top sales through Sedo, and the only sales above $200,000, in Q2 were cgm.com ($365,000), software.de (€235,025), kredit.com (€220,000) and monalisa.com ($200,000).
The Sedo marketplace saw new TLDs appearing in the Top 20 like CO.UK, .ME and .TV, which contributed to one of the most well rounded Top 20 lists to date. It is suspected that this new trend may be attributed to the increase in small businesses looking to target more local visitors and to the increase in media coverage surrounding TLDs like .ME and .TV, which work well for marketing and branding strategies.
“While the economy is still emerging from the downturn, Sedo continues to show positive growth, revealing a strong and steady domain market that will help to fuel future economic growth,” said Jeremiah Johnston, Chief Operating Officer at Sedo.com. “Companies and individuals across the globe are now looking at domain names as a critical component to the success of their marketing campaigns. With so many easy-to-use tools and options available to our members, Sedo is the perfect choice for anyone looking to invest in a comprehensive domain name strategy.”
The TLD with the highest average sale price continues to be .FR. Average price plummeted to $2,466 from $11,382 in Q1, but the Q1 figure was exaggerated by the sale of credit.fr for €587,500 in Q1. Next was .COM with an average sale price of $2,401 then .DE ($1,999), .ES ($1,725) .NET ($1,673) and .AT ($1,383).
Median sales price is slightly different, and while the median sales values are only provided for five gTLDs, it shows that .NET leads here with a median value for each domain name of $581 followed by .ORG ($530) and .COM ($510). Median sales, as Sedo explains, can give a better guide to the value of TLDs as large sales can skew the average sale price as is the case with .FR in the previous quarter. The median price is where there are the same number of domain names sold above and below the value given.
Another point made in the report were the most popular categories of sales. There are over 2000 categories within the Sedo marketplace and the most popular are software, regions, countries and cities, employment, tobacco, religion and spirituality, domain industry, humour, hardware, insurance and jewellery.
To download and read Sedo’s Domain Market Study: 2nd Quarter 2010 in full, see:
sedo.com/fileadmin/documents/pressdownload/Q2_MarketStudy_2010_US.pdf
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