A new Australian domain name record was set today when InvestmentProperty.com.au was sold by Netfleet for A$125,001 +GST ($137,500).
The sale of InvestmentProperty.com.au came about after it expired and by far exceeds the previous record for expired domains of $33,000 when one of Australia””””s largest retailers, Woolworths, bought hardware.com.au after rival Bunnings, owned by Wesfarmers, accidentally let it expire late last year.
It also easily beats the official record for .AU domain sales which was poker.com.au which sold for $100,000 earlier this year. This was equalled when Deals.com.au also fetched $100,000 a few months later.
While not big compared to international sales this year where social.com, which sold for $2.6m, tops the Domain Name Journal year-to-date list of reported sales, it is significant given trading in domain names has only been in existence for a few years.
Including GST, the sale would come in at 26th place on Domain Name Journal””””s list of year-to-date reported sales and the second-biggest ccTLD sale of the year behind aktien.de, which sold for €500,000 (US$725,000) and just ahead of beds.co.uk (£80,000 or US$130,400).