Sedo Celebrates .CO’s Second Birthday Analysing Aftermarket Performance
To mark the second birthday of the reborn .CO ccTLD, Sedo has released a report focussing on its aftermarket performance.
The report looks at the success of the ccTLD following its relaunch on 20 July 2010 which “provides valuable insight for the companies currently petitioning ICANN to manage new domain registries, along with lessons for online marketers, entrepreneurs, executives and domain investors who will soon be working in an increasingly competitive domain marketplace.”
There are now over 1.3 million domain names registered. The report focuses on the aftermarket performance of .CO, and specifically domain names sold through Sedo. Since its relaunch, there have been $1.64 million in domain name sales and it has been the ninth most frequently sold TLD in the Sedo marketplace.
The average sale price has been $1800, making it the second highest average after .COM with the highest .CO domain sale to date being e.co selling for $81,000 followed by business.co ($80,000).
On the future outlook for .CO, the report notes that:
the .CO extension continues to grow steadily in both total registration numbers, and secondary market interest and volume. It is also recognized globally, and search engines treat it on par with legacy domain extensions like .COM and .NET. With a potential influx of more than a thousand new gTLDs in 2013, it remains to be seen how the secondary domain market may change, but .CO’s successes demonstrate that a solid business plan and creative marketing strategy can make the launch of a new domain extension successful.
To download the full Sedo report, go to:
sedo.com/fileadmin/documents/pressdownload/CO_Market_Report.pdf
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