Go Daddy Auctions And Sedo Show Dips In Domain Sales
In August Go Daddy Auctions sold 31,481 domain names compared to 33,373 in July, a drop of 1892 for the month. The drop in sales is also reflected in quarterly sales figures with 103,831 domain names sold in the quarter ending 30 June (quarter two) compared to 126,966 in the quarter ending 31 March (quarter one), a drop of 23,135.
However the drop in prices for the second quarter can be at least partly explained by the prices of domains, with psoriasis.com, which sold for $350,000 easily eclipsing the top selling domain in the first quarter (looker.com/$50,000). Looker.com would have only come in equal fourth in the first quarter.
The drop in prices for the quarters is also reflected in Sedo’s most recent Domain Market Study for the 2nd quarter 2012 that showed drops in sales volumes (10,133 in quarter one compared to 9049 in quarter two) as well as sales value ($19,641,153 and 17,415,345 respectively).
Both Go Daddy Auctions and Sedo also give breakdowns of how the domain name was sold. For Go Daddy Auctions, Offer/Counter Offer accounted for 1.5 percent (1509 sales) of all sales, auction for 54.7 percent (56,769) and Buy Now for 43.9 percent (45,553). This compares to Sedo, which offers more types of sales methods, where Buy Now accounted for 42 percent of all sales, Offer-Counteroffer (31%), Auctions (15%), External Transfers (7%) and Brokerage (5%).
More information on Go Daddy Auctions sales is available here while the Sedo Domain Name Market Study for quarter 2 is available here.
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