Daily Wrap: Lawsuit Over Google gTLD Applications, Why gTLDs Will Fail And Pope Domains

“An as-yet unidentified new gTLD applicant plans to lobby Washington DC and Brussels hard to get dozens of Google’s new gTLD bids thrown out of ICANN on competition grounds,” a Domain Incite report today says.

According to the report, “Phil Corwin of the law firm Virtuallaw, who is representing this applicant, told “Domain Incite” yesterday that his client believes Google plans to use new gTLDs to choke off competition in the web search market.”

“They’re trying to use the TLD program to enhance their own dominance and exclude potential competitors,” Corwin said. “We think this should be looked at now because once these TLDs are delegated the delegations are basically forever.”

London’s Guardian newspaper has run a story by a director of an SEO marketing company on why new gTLDs are doomed to fail. The article notes that “The success of new gTLDs such as .money, .finance and .music will depend on how they are marketed and used by brands, as well as small businesses. Search engines have kept quiet on whether a new gTLD will help a site rank for that industry, since this depends on the perceived value of the domains for end-users.”

The main reasons the newspaper says the gTLDs will fail are that “hundreds will be released all at the same time … . Many of them will also be competing directly with one another, including .finance, .money, .investment, .insurance, .insure, .trade and .trading.”

“The fact that there are so many applications for similar strings (let alone competing applications for the same string, as in the case of .money) makes it even harder for these extensions to take off.”

And over a hundred domain names including “pope” were reportedly registered on Monday following the surprise resignation of Pope Benedict XVI. According to Domain Name Wire, the domains registered included ColbertforPope.com, which was registered by a Washington D.C. man.