[news release] Afternic, the world’s largest premium domain marketplace, and NameJet, a leading domain name auction platform, have been selected by dotStrategy to launch the .BUZZ top level domain (TLD), having just passed ICANN Initial Evaluation.
Afternic has been tapped to define and value the .BUZZ reserve auction list, and to provide marketing and sales support for premium domain names. .BUZZ premium domains will be sold through the Afternic marketplace. NameJet will be the exclusive auction platform for the .BUZZ Sunrise, Landrush and Premium Domain auctions. Together, Afternic and NameJet’s services will provide the end-to-end technical and marketing solutions required to successfully launch the .BUZZ registry.
“We are thrilled to be working with .BUZZ to bring their premium domains to the market”, said Jason Miner, Chief Operating Officer for Afternic. “We created the Afternic marketplace to provide more choices for domain buyers the world over, and working with registries like .BUZZ who are creating unique new domain name options, gives domain buyers more choice in finding the name that’s right for their business.”
The .BUZZ TLD provides registration space for domain owners seeking to label their internet-based content as noteworthy, or creating buzz around a brand, product, service, or event. Appealing to content marketing groups, bloggers, advertisers and journalists, .BUZZ will be the destination for visitors seeking the latest information on a variety of topics.
“Leveraging the expertise of Afternic and NameJet is a crucial component of our go-to-market strategy. Not only do we benefit from their proven technology platforms, we will be reliant on their established distribution networks to get .BUZZ domains into the hands of end users,” remarked Bill Doshier, President of dotStrategy.
“NameJet is excited to be involved with the launch of the .BUZZ registry,” said Matt Overman, NameJet General Manager. “Bill’s passion for social media and entrepreneurship is contagious. As consumers have more and more TLD options, .BUZZ will be well positioned to capitalize on the public’s need for real-time access to the latest news.”
In addition to the uncontested application for .BUZZ, dotStrategy has also applied to operate the Top Level Domain .FUN.
.BUZZ will be announcing Sunrise auctions in October, with Landrush planned for December, and domains available to the general public in early 2014.
Afternic is the world’s largest domain marketplace, offering millions of currently registered domains for sale through leading registrars worldwide that deliver millions of queries into the Afternic marketplace. Afternic is part of NameMedia, a leader in the acquisition, development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company’s website development focuses on creating compelling online communities in niche categories. The company’s marketplace allows owners of premium domain names to sell domains, and for domain buyers to review the largest available inventory. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at www.namemedia.com.
NameJet is a joint venture between Demand Media, Inc. (NYSE: DMD) and Web.com Group, Inc. (Nasdaq: WWWW), who together own four leading ICANN-accredited registrars (eNom, Name.com, Network Solutions and Register.com). Launched in 2007 with core auction software and technical infrastructure operating since 2004, NameJet serves domain investors, Fortune 500 companies and their representatives, small- and medium-sized businesses, as well as a diverse and global mix of individual investors. It has processed more than 200,000 domain auctions, establishing itself as a trustworthy and transparent auction platform that is customer-focused and user-friendly. For more information, go to www.namejet.com.
dotStrategy is an Arkansas-based company, with a principal place of business in Conway, Arkansas. The company is the creation of Bill Doshier who formed dotStrategy in February 2012 for the purpose of applying to ICANN for the Top Level Domains .buzz and .fun. The mission and purpose of the new .buzz Top Level Domain is to provide registration space for domain name registrants seeking to label their Internet-based content as noteworthy and as what’s happening right now. Creating buzz around a brand, product, service, news, event or location is the goal of advertising and marketing professionals. .buzz will be the prime online destination for Internet users seeking the latest news on a variety of topics. On a grand scale, .buzz will foster a “buzz community” where fresh local, national and global buzz align to offer worldwide updates of the latest news and events.
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