New .ORG registrations increased by 13.6 percent in the first half of 2013, the latest “The Dashboard” from the .org registry reports.
The twice yearly report covers the period January to June 2013 and shows .org reached 10.3 million domains under management, a net gain of 206,170 new DUM for the first half of 2013 and an increase of 86.8 percent since 2007.
The increase in registrations was pushed by strong growth in key international markets, specifically in India, who jumped into the top ten market for .org registrations for the first time. But over half (58%) of all domain names are registered in the United States (5.961m) while Germany is second with five percent (503,160) registrations.
Overall, .com remains the world’s largest TLD with over 110 million domains under management, followed by .tk (Tokelau – but whose numbers are hard to come by), .de (Germany – 15.5m), .net (15.1m), .uk (United Kingdom – 10.5m), .org, .cn (China – 7.8m), .info (6.2m), .nl (Netheralnds – 5.3m) and rounding out the ten largest TLDs, .ru (Russia – 4.8m).
The registry has also been successful with their push into new gTLDS, passing ICANN’s initial evaluation for management of six of them including .NGO, .ONG and four internationalised domain names (IDNs).
Additionally, over the past year, Public Interest Registry conducted a comprehensive international research study on the overall awareness of the .org and .ngo/.ong TLDs. This study was conducted in key markets including the United States, United Kingdom, Germany, France, Brazil and India.
The research found that in India, .org has surged as a TLD in the past four years with domains under management jumping from just 91,000 to nearly 150,000, a 60 percent increase. While other markets also showed steady growth for .org, there were a few notable misconceptions about the top-level domain as well as a lack of familiarity in select markets. For example, in Brazil, 66 percent of respondents are incorrectly under the assumption that there is certain criterion that must be met in order to purchase a .org domain.
“While we find the steady growth of .ORG in international markets promising, it’s clear that more education needs to be done for both the .ORG and .NGO/.ONG domains,” said Brian Cute, CEO of Public Interest Registry. “This research has been highly beneficial in guiding Public Interest Registry in certain markets. It has enabled us to better see where we need to focus our time and efforts over the next few years to grow .ORG and launch the new .NGO/.ONG domains.”
The full report is available to download from: