.PORN And .ADULT Take Off As General Availability Commences

XXX PORN ADULT SEX gTLDs logoThe .PORN and .ADULT new gTLDs entered General Availability last Thursday and saw a big jump in registrations. As of 6 June there were 10,354 .porn and 7,823 .adult registrations.

“With nearly 15,000 names already registered even before General Availability opened, there is clearly a strong interest in these adult TLDs,” said Stuart Lawley, Chairman and CEO of ICM Registry. “Considering the success of our previous launch phases, we’re looking forward to .PORN and .ADULT becoming accessible to the general public.”

“The company’s new gTLD applications with ICANN had predicted 10,000 .porn domains and 3,000 .adult domains at the end of the first year of availability, he said,” reported Domain Incite.

Under special programs designed for trademark owners and .XXX owners, .PORN and .ADULT have already sold more domains than most TLDs launched under ICANN’s new TLD program. ICM Registry has sold approximately 7,000 names per new adult TLD since launching in March 2015.

The new adult TLDs themselves inspired trademark owners to register names to ensure brand consistency. Celebrities such as Taylor Swift, Beyoncé, Liam Hemsworth, Paris Hilton and David Beckham all made sure to purchase their names in these new TLDs. These efforts resulted in both of ICM Registry’s new TLDs nearly doubling initial forecasts.

“The opening up of .PORN and .ADULT to the public brings exciting opportunities for those creative enough to capitalize on the SEO inherent in our new TLDS and to experiment with new marketing initiatives and sites,” continued Lawley.

The social and cultural acceptance of “porn” as a way to express enthusiasm for a topic means that both mainstream and adult brands can explore creative marketing initiatives in .PORN (e.g., food.porn, shoe.porn, etc.). The .ADULT TLD can also be implemented in innovative ways by multiple verticals including hospitality, alcohol, online dating, e-cigarettes, and more.

ICM Registry is also offering adult-industry keyword names in .XXX, .PORN and .ADULT as a part of its ongoing Premium Program. With “porn,” “adult,” “sex” and “xxx” searched over 300 million times per month, now is the perfect time to get .XXX, .ADULT and .PORN names that help drive traffic to these exciting domain extensions. For the adult industry, premium keywords are now on both sides of the dot in a domain name.

ICM Registry created an easy to use, free resource that provides the public, domain name holders, and brands an efficient tool to use to ascertain whether a name of interest is available in their TLDs, as well as throughout new TLDs in general. Visit ICM Registry’s Domain Check Tool to check the status of domain names across ICANN’s TLD Program.