Whether new gTLDs provide a benefit when it comes to Search Engine Optimisation has been a subject of debate. “Many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven otherwise.”
Jennifer Wolfe is something of an expert on such issues and spoke to Daniel Negari, the CEO of .XYZ. Negari of course has a vested interest as his company not only operates .xyz but also other gTLDs such as .cars, which will have a registration fee of around $2,500 to $3,000.
The article gives a case study for a boutique supercar manufacturer in Southern California that following its transition to a .cars domain now ranks number one organically in Google and Bing search results, which means they don’t have to buy ads for that premium placement.
“It is paramount for us to ensure a clean and secure namespace in .CARS,” Negari told Wolfe. “We are implementing security scans and monitoring to prevent cybersquatting, phishing, or other malicious activities by bad actors. By doing this we provide a clear signal to internet users and to Google’s search algorithm to trust the .CARS top level domain. This aligns perfectly with all companies within the automotive industry to further their digital marketing efforts.”
The Sunrise phase for .swiss domains ended on 9 November and over 8,000 applications for the gTLD were received [German]. All applications will now be checked for eligibility over the next three weeks with the first decisions on successful applications to be made in December.
The second phase for applications, General Availability, will begin on 11 January 2016. Applications may relate to any type of name, in so far as it originates from a public or private entity which has a base and an actual administrative site in Switzerland. The name which is applied for must have a link with the applicant.
ICANN opened their blog to public comments on Friday. And it was immediately subject to posts from Graham Schreiber, who Domain Incite reports unsuccessfully sued them back in 2012 and has not stopped his tirade against them in social media ever since.