.SHOP Opens for Advance Registration

dotSHOP gTLD logoThe new generic top level domain, .shop (get.shop), opened for the general public for the first time on 1 September in a special advance registration Early Access Program.

The .shop Early Access Program runs from September 1, to September 26 and provides first pick from among the vast opportunities for intuitive and memorable domain names for online and offline shops.

Earlier this week, the .shop Sunrise, a phase open exclusively to trademark holders, closed with 1,182 applications, making it one of the most successful new top level domain Sunrises to date (source: https://newgtlds.icann.org/en/reviews/cct/rpm). Some of the world’s biggest ecommerce and retail brands were registered during the Sunrise phase, with applications for names including etsy.shop, walmart.shop, gucci.shop, samsung.shop, uber.shop, and facebook.shop.

At the same time, this week GMO Registry is also proud to introduce the first of the .shop pioneers, ecommerce software provider, ePages. .shop pioneers are companies who recognize the value of a .shop domain and will be among the first to setup shop in the .shop namespace. Says GMO Registry CEO, Hiro Tsukahara, “We are proud to have ecommerce industry leaders pioneering the .shop domain space and are excited to work together to define and grow the .shop brand.”

ePages, the international cloud-driven ecommerce software provider is assigning ePages.shop to its blog for retail news, resources and advice. Richard Stevenson, Head of Corporate Communications for ePages, comments, “It is both pleasing and opportune to be a pioneer for the exciting new .shop domain. The wider aspects of online identity that nTLDs can deliver are liberating, and .shop offers all those across the diverse world of ecommerce a boost to visibility, branding and relevance. ePages.shop is the ideal identity for our educative and popular blog for online merchants”.

For details on how to participate in the .shop Early Access Program or to find a .shop accredited registrar please visit get.shop.