Recently the .versicherung (insurance) new generic Top Level Domain announced it was changing its backend registry provider to nic.at sister company TLD-Box. And this week .kiwi announced it was changing registry providers to the Canadian Internet Registration Authority’s (CIRA) new Fury Registry Platform.
It appears to be the first of the new gTLDs to move to the Fury Registry Platform with CIRA claiming their system offers some unique features such as Fury Tags, which they’ve trademarked, to allow the gTLD monitor and report on campaigns, among other services as well as a flexible series of pricing, promotion, and domain management tools to help them run their business and grow their registry.
.kiwi is currently with Minds + Machines (MMX), but MMX recently announced they were transferring the provision of registry services to Nominet of up to 28 new gTLDs they provided back-end registry services for. But obviously .kiwi decided not to follow.
“After reviewing the global market for back-end TLD solutions, CIRA is the only provider that offers us the agility to run our business the way we need it to be run,” said Angus Richardson, Managing Director, Dot Kiwi Limited. “As a new gTLD it is essential that we have the right balance of flexibility and simplicity in our back-end that allows us to experiment with pricing and promotions going forward, while providing our customers with the quality of service they deserve. CIRA is the only provider that delivers a system driven by the need for modern technology and business innovation, and when coupled with world-class management and support teams, it was a very straightforward decision for us.”
.kiwi launched in May 2014 and peaked with almost 12,000 registrations a year later and now has around 10,600 registrations according to nTLDstats.com.