The .club new gTLD is having some great success with their premium domain name sales, selling almost 2,000 domains in 2016 valued at $941,121.78. This took the total cumulative sales of registry reserved premium .CLUB names came to $4,339,289.05.
Notable sales in 2016 included $37,894 for the name S.club, sold in the Aliyun auction in China, and $25,000 for the name Lending.club, sold by the Registry to the company Lending Club. For all .CLUB premium names, the premium fee is one-time only, and renewals are at the low standard registration fee.
During the third quarter of 2016, a total of 212 premium names were sold by 30 different registrars as well as Sedo and direct by the Registry. There were no auctions held during the quarter. Total sales for Q4 were $112,180.39.
The .club new generic Top Level Domain is the fourth largest by registration numbers with 936,254 registrations according to nTLDstats.com behind .xyz (6,573,636 registrations), .top (4,557,201) and .win (1,252,911).
With China’s Ministry of Industry and Information Technology granting a license to .CLUB’s Beijing based wholly foreign-owned entity (WFOE) company being announced in December, making .CLUB among the very first foreign registries of a new gTLD to be formally approved by the Chinese government, the new gTLD should expect some significant growth in the country in 2017. China already accounts for at least 43% of all registrations across the 1,214 new gTLDs that ICANN has delegated, but there are also 7,538,441 domains (27.47%) whose privacy is protected meaning the number of Chinese registrants could be much higher.
The success of .club has, in part, come about through some innovative financing ideas making brandable premium domains accessible to entrepreneurs and small businesses. They were the first to offer financing to select registrants under our Startup Club program, which successfully incubated businesses such as Coffee.club and Soap.club. This is now being expanded by offering registry-backed financing for all premium domains sold directly by the registry and priced at $1,000 or more. With 60-month, interest-free financing, that $1,000 name can be had for less than $17/month. For businesses and entrepreneurs, great 5 and 6-figure premium domains become much more attainable when payments are spread out over 5 years. To search for and purchase premium .club names, with a one-time payment or with 60-month financing, see get.club.
There is also a new premium financing plan, the .CLUB BROKER PROGRAMME. This programme makes it very easy for domain investors and brokers to offer discounts to their customers and earn commissions on the sale of .CLUB premium names, including names that are financed. Approved brokers are issued a unique code they can pass along to their customers. The code will automatically offer a 10% discount to the purchaser and earn commission for the broker the code is assigned to. Interested brokers can get more details and apply for their unique code at get.club/broker.