The .club registry has been one of the more innovative and interesting new gTLDs when it comes to sales and marketing. Their most recent initiative which was announced at NamesCon in late January is a Premium Name Financing and Broker Programme and it’s gotten off to a great start. In its first week 39 premium domains were sold valued at $149,480 (after broker discounts).
Of the 39 premium domains, 95% (37 domains) chose the financing option and 43.6% (17 domains) were bought or sold by Broker Programme participants.
The .club new generic Top Level Domain is the fifth largest of the new gTLDs with almost 909,500 registrations. Those ahead in registration numbers are .xyz (6.523 million registrations), .top (4.497m), .win (1.189m) and .loan (1.002m).
Under the Premium Name Financing and Broker Programme registrations won’t grow dramatically, but as they are all premium domains, they will bring in a great revenue stream for the registry. Under the programme registrants have the option of 60 months to pay for their domain and 0% interest financing for domains worth $1,000 or more. It means a great, brandable premium domain name can be bought for as little as $16 per month. Financing plans available for names priced at $1,000 or more, sold directly at get.club only.
Other initiatives announced at NamesCon were:
- Universal .CLUB Search – search for any .CLUB domain and get WHOIS information if it is registered, or find easy purchase options if the name is available.
- .CLUB Broker Program – domain investors or brokers can apply for a unique .club Broker Code at get.club/broker and earn easy commissions while providing value to clients.