Radix has announced the launch of their .fun new gTLD for General Availability. The launch, which happened on 4 April saw over 1,800 domain names registered on day one of GA with registrations now standing at over 4,800 according to nTLDstats.com.
The .fun new generic top level domain is the second to be launched by Radix in the last 12 months. The other was .store, which launched GA in June 2016, now has over 108,000 registrations.
Various brands and celebs have already reserved their .FUN domain name during the Sunrise phase, including sillyputty.fun by Crayola, swift.fun by Apple, beyonce.fun by BGK Trademark Holdings and jackdaniels.fun by Brown-Forman Corporation. Fantastic generic domains available at standard prices like letshave.fun, thisis.fun, themepark.fun and swipe.fun were also booked in the Early Access Phase (EAP) along with premium priced names like adrenaline.fun. Brands such as Lamborghini and Rolls Royce too reserved lamborghini.fun and rollsroyce.fun domain names respectively in this phase.
.FUN is the first and only 3-letter domain extension owned by Radix. In October 2016, Radix acquired the rights to .FUN from Oriental Trading Company, a party supplies brand owned by Warren Buffet’s Berkshire Hathaway. Radix invested in acquiring .FUN owing to its broad potential in the media and entertainment (M&E) industry comprising of filmed entertainment (motion pictures, television & videos), music, publishing and video games. The U.S. M&E market, which represents a third of the global industry, and is the largest M&E market worldwide, is expected to reach $771 billion by 2019, up from $632 billion in 2015, as per a report by PwC. The UK sector, on the other hand, is expected to be worth £68.2 billion by 2020, overtaking Germany in 2017 to become the largest market in Europe, Middle East and Africa (EMEA). Thus, .FUN has great opportunity across geographies given the promising growth trends of the industry.
Speaking about the launch, Sandeep Ramchandani, VP & Business Head, Radix, said, “After the success of .ONLINE, .TECH, .STORE, .PRESS and .SPACE, we decided to add .FUN to our portfolio. Our market research indicated that a short, brandable and relevant domain extension like .FUN would be in demand by celebrities, standup comics, bloggers, media companies, TV shows & movies, authors & books, games and any and every brand working towards creating memorable content or experiences for end-consumer.” .FUN is expected to be a preferred domain extension for corporate brands looking to showcase their fun side, thus opening up a casual and more free channel of communication with its customer-base, added Ramchandani.