The German domain name registrar Key-Systems has added the domain name business of the European Domain Centre (EDC), known widely for its infographics on new gTLDs and expert predictions on their future as well as being a reseller of a wide range of top level domains. It also continues a trend of consolidation within the industry with larger players buying out smaller ones that offer a point of difference in the marketplace.
The acquisition of EDC strengthens Key-Systems’ corporate domain division BrandShelter which is successfully operating since 2009. BrandShelter supports customers in protecting their company’s name, brands and trademarks on the Internet and develops customized strategies for the ideal handling of domain portfolios.
“The acquisition of EDC is part of our global growth strategy in the field of corporate domains. With our portal BrandShelter, we are one of the leading providers for the protection of brands and trademarks on the Internet”, says Alexander Siffrin, CEO of the Key-Systems GmbH.
In 2003, EDC was founded by Nikolaj Borge and Christopher Hofman Laursen with the aim of registering domain names under any available Top Level Domain in an easy and comfortable way as well as protecting the brand names of their customers worldwide. Since 2008 EDC has been a customer of Key-Systems’ reseller portal RRPproxy.