The French national railway, SNCF, is rebranding its subsidiary that sells railway tickets and passes, and which is France’s largest e-commerce site, to use their new gTLD by autumn 2017. The new top level domain will be .sncf with the home page being oui.sncf. The current website uses the voyages-sncf.com domain name.
The change is part of a massive transformation that the railway operator hopes will see an addition 15 million customers per year by 2020, a five-fold growth in low fare passengers, a €1.5 billion investment in rolling stock and a €300 investment in on-board WiFi. The change is to counter the growth of low-cost airlines and bus services The new low-cost TGV services will become OUIGO. The rebranding of the TGV service will commence with the Paris-Bordeaux route on 2 July.
The rebranding of Voyages-SNCF.com to use a new generic top level domain will certainly raise awareness in France of the new gTLDs as most French people will use their national railways. One quarter of all French SNCF tickets are sold through the website. Under voyages-sncf.com there are 14 websites in 6 languages.