Amazon’s .BOT Sunrise Underway

Amazon_Registry_logoThe Sunrise period for the .bot new generic top level domain is currently underway, running from 31 May to 14 July.

During the Sunrise period you can register a .bot domain name that matches your Trademark Clearing House registered trademark with a limited number of registrars.

Domain names are available in a number of internationalised domain name (IDNs) characters, not just the standard Ascii/English characters. The characters for which IDN characters are available are:

  • Chinese, Danish, Finnish, German, Hungarian, Icelandic, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Russian/Cyrillic, Spanish and Swedish.

General Availability is set for 14 November with eligibility requirements not yet announced.

The new gTLD is one of those offered by the Amazon Registry. One the registry is highlighting at the moment is .moi, targeted at the French speaking community.

For .bot domain names, Amazon suggests using one “to communicate your bot offering to the world and claim your unique identity to represent yourself in the bot community.”

One thing that can be said for the Amazon Registry – they haven’t made much of an effort to provide information through their website.