New gTLD registrations have fallen over a cliff in that last 2 weeks, losing over 1.8 million registrations led by a massive decline of almost 1.7 million from .xyz over the same period, according to nTLDstats.com. The .xyz decline was expected given a massive promotion they held in May 2016 when 3.2 million .xyz domains were registered in 3 days.
Today registrations for the 1,226 new generic top level domains to have been delegated by ICANN stands at 24.948 million, down from the heady days of 4 April 2017 when registrations stook at 29.420 million, a decline approaching 4.5 million. Of these new gTLDs, around 540 are for brands, which account for around 7,200 domains according to research published by the Dot Brand Observatory.
And there is more pain to come for .xyz with almost 1.5 million domain names listed in upcoming deletes and 2.8 million for new gTLDs in general according to nTLDstats.com. But with total registrations standing at 3.921 million, assuming the majority are paid for, there is still plenty of potential, and profit, for .xyz.
But it’s not just .xyz that has suffered. The second largest of the new gTLDs, .top, is also on a decline. It peaked at 4.787 million on 12 January this year and has been on a decline ever since to today’s 3.298 million.
Others to have noticeable declines in the top 10 by registration numbers are .win which peaked at 1.297 million registrations on 1 December 2016 and today has 1.036 million, .vip, with a peak of 851,600 on 4 August to today’s 783,200, .wang which peaked at 1.120 million on 3 March and today stands at 663,700, .site which peaked at 729,200 on 1 May and today stands at 540,100, .bid which peaked at 619,600 on 17 January and today stands at 492,100.
Those who have defied the massive declines are .club which has maintained registrations just above the one million mark since 30 June. The gTLD has had a few troughs but has not been affected by such massive declines, which largely must have to do with the lack of free or discounted domains. Another with a fairly stable number of registrations is .loan which passed the 2 million registrations mark in April and today has 2.170 million registrations.
There are currently 5 new gTLDs with more than one million registrations, 9 with more than 500,000 and 33 with more than 100,000.
And of course, don’t forget, that while paid registrations are important, along with high renewal rates, it is use that’s the most important. Seeing new gTLDs being used out on the street, in advertising and packaging and elsewhere is important for their ongoing success.