One new gTLD that consistently has solid results has been .club. No domain names given away and some interesting and impressive ways for registrants to get hold of domain names with repayments to make it affordable. So it’s no surprise they report consistently impressive results each quarter for premium sales.
In the third quarter of 2017, .CLUB sold 452 domain names, generating $325,743.31 in single payment sales and another $55,050 in topline value of new “Easy Payment” subscription sales for a grand total of $380,793.31 for the quarter. Sales were made during the quarter by the registrar channel, Sedo, and directly by the registry. There were no auctions during the quarter.
In January, the registry launched the .CLUB Broker Program and 60-month, no interest, Easy Payment plans for names priced at $1,000 or more at Get.club. 23 new Easy Payment subscriptions were added during the quarter. The tiered premium program through the registrar channel led Q3 sales with 411 names sold for a total of $163,453.31 while the registry made direct sales totaling $152,100. In China and other markets, we’ve seen an increase in sales of 3-character names with 44 3-character names sold at an average price of $606.04. The highest price for a 3-character name was $7,634 paid for UFO.club, sold by Alibaba in China.
Total topline premium name sales for Q2 2017, from all sources including subscriptions, came to a solid $380,793.31, including buy-it-now sales of $325,743.31.
As of June 30, 2017, total topline cumulative sales of registry reserved premium .CLUB names came to $5,686,165.40. Notable sales in Q3 2017 included porn.club and basketball.club, sold by the registry for a total of $85,000 for the two names; slots.club, sold by GoDaddy for $7,999; and UFO.club, sold by Alibaba for $7,634. With continued interest in “crypto” related names, Coin.club was also sold during the 3rd quarter for 5-figures. For all .CLUB premium names, the premium fee is one-time only, and renewals are at the low standard registration fee.
Tiered premium domain names were introduced to the registrar channel on July 1, 2015 and the registrar channel continues to be an active source of premium name sales for .CLUB. A list of participating registrars is available here. To download lists of the tiered premium names available through the registrar channel on a first come, first served basis, see http://www.get.club/availability. The top premium tiers available through the registrar channel are names priced up to $10,000. Higher value names are available through Sedo.com, Afternic.com, and at Get.club.