The .health new gTLD hit General Availability on 5 December, with the general public now able to register their own healthy domain names. However there are restrictions on how .health domain names can be used to ensure integrity and deter misuse.
General Availability is the third phase of the .health launch – the previous two phases allowed early access for trademark holders and verified members of the health industry to gain access to .health domains before the general public.
As of 6 December there were 4,002 .health domain names registered, which includes Sunrise and Landrush and the first day of General Availability for the new generic top level domain.
.health domain names have already been registered by industry-leading brands such as Mayo Clinic, United Healthcare, Pfizer, Apple, Google, and Amazon. Whether they are using their .health domain to launch a new product/service, rebrand an existing website with a better name, expand to a new market, or simply provide quick access via a branded shortener, the dotHealth registry says many great health companies and organisations are already using their .health domain names for live websites, including:
- Caremap.health, by Duke Health Systems & Boston Children’s Hospital
- Rx.health, by Mount Sinai Health System
- ACPM.health, by the American College of Perioperative Medicine
- Marketplace.health, by athenahealth
- MATTER.health (formerly MATTERChicago.com)
- Flo.health (formerly floperiodtracker.com)
dotHealth has a more comprehensive list of brands and organisations using .health domain names at get.health/casestudies.
“We’re excited and energised by how quickly the health industry has secured great names and begun building meaningful content on their .health domains,” Jose Ignacio Rasco, CEO of dotHealth. “With both the Trademark and Industry Access phases complete, General Availability marks an integral step necessary to continue building .health as the home for health online.”
Registrants who adopt .health domains will be subject to stringent terms and policies that ensure the integrity of the extension and deter misuse. These terms and registration policies (found at www.get.health/documentation) were developed by dotHealth with the assistance of an advisory board of health and technology experts. In addition, all domains are monitored by both Neustar and LegitScript to protect against content that is unsafe, illegal, or puts internet users’ health and safety at risk.
During the first two launch phases, .health was available at a limited number of domain retailers. As of today, fifty registrars are offering .health domains.