Donuts has released for public use a search tool to enable potential domain name registrants to search across a wide range of top level domains, not just those managed by Donuts. The tool, Relevant Name Search (RNS), is available for registrars and resellers to incorporate into their websites or to use for free from Donuts.
RNS is the result of extensive beta testing with a number of registrars and is designed to deliver a more complete and satisfying domain name search experience, which in turn can help drive higher end customer engagement and conversion.
The service is not dissimilar to Verisign’s NameStudio that was released last November. NameStudio works to assist potential registrants of .com and .net domain names find their relevant domain. However RNS is offered to registrars and resellers as a tool to assist their customers find better domain names, and across a wide range of TLDs.
Searching for “domainpulse” brings up a range of options, mostly with new generic top level domains, which in part would reflect domain names that are already registered and unavailable. There is also an option for “availability checking”.
One registrar that has been trialling the service for over year commented on the benefits of RNS by improving customer engagement.
“We have been using RNS for over a year, and it’s made a significant difference in the depth of our customer engagement,” said Michael Fountain, eNom. “Having invested heavily to drive traffic to our website, and in domain name diversity, we want to leverage our efforts to engage and convert visitors into customers. RNS helps our visitors find the right domain names quickly, which keeps them engaged and shopping.”
RNS delivers full flexibility and tuning for registrars and resellers, to adapt to their specific marketing and merchandising programs. Key features include:
- Geotargeting to link promotions to visitors’ geographic locations
- Search type segmentation to enable registrars to leverage market development funds for specific classes of searches
- Customisable placements of specific TLDs within the search results suggestions, to support campaigns and promotions
- Custom search support for key verticals that match customer demographics
- Improved customer experience within RNS helps end customers cut through the noise, for more targeted, satisfactory search results
“We’re passionate about helping our registrar customers, and RNS is another example of our investments in innovation for their benefit,” said John Pollard, executive vice president and general manager of Donuts registry. “The industry needs an unbiased, configurable and flexible tool that does the best possible job of serving up the best, most relevant names for end customers.”
The Donuts RNS is a free service, readily available to all registrars and resellers looking to enhance their domain search results, and to have greater engagement with their website visitors.
“Domain search should be unbiased and comprehensive,” continued Pollard. “That’s why we are providing RNS free of charge. By encouraging widespread adoption, we can share and optimise search behaviours, to better assist registrars and resellers in their merchandising programs.”