Thinking of launching your own .brand new gTLD? Well, if you didn’t apply in the first round that closed mid-2012, you won’t get a chance to apply again until at least 2020. However if you were one of the more than 500 brands that were successful in applying for their own new gTLD but haven’t yet launched it, or even if you were thinking of applying in the next round, you could find it useful to download and read Neustar’s launch guide for their own new gTLD.
The guide a step-by-step outlines how Neustar got .neustar to launch. The guide is a detailed look at what Neustar learned as they planned, executed and launched .neustar.
Neustar says they believe .brand TLDs represent one of the major pillars for the future of the Internet. The possibilities for creativity and innovation are nearly endless. And as they say, they’re not alone – dozens of Fortune 500 companies have already joined the movement and launched their TLD.
Moving to .neustar was about more than promoting Neustar’s own Registry Services capabilities. They note that if they were going to talk the talk about TLDs, then they needed to walk the walk. There is no stronger statement for a product or service than using it yourself, and Neustar is incredibly excited to be among the pioneers in this space.
This document will provide important tips, hints and suggestions based on their own experiences so your .brand launch goes as smoothly as possible. By sharing what we’ve learned in this Launch Guide, Neustar hopes to inform and empower other .brands with the know-how and resources to launch their own new generic top level domains.