Three years and 3 months after entering general availability, Radix’s .online has become their first new gTLD to hit the one million registrations mark, and the fifth overall. Today there are 1.012 million .online registrations according to nTLDStats, 604,00 of which are parked, the highest proportion of the top 5 new gTLDs by registration numbers.
Overall the top 5 new generic top level domains are .top with 3.811 million registrations, .loan (2.245m), .xyz (2.220m), .club (1.516m) and then .online. For Radix, their top 5 new gTLDs are .online, .site (721,000), .website (281,000), .space (268,000) and .tech (238,000) and they have a total of 3.080 million domain names across 9 new gTLDs.
Speaking on the success of .online, and its growth potential, Sandeep Ramchandani, CEO, Radix, said:
Our goal is to offer customers their ‘first choice name’ for their online identities. Businesses and consumers have long settled for long and less memorable domains on familiar, legacy strings such as .com. Given that the keyword ‘online’ has always been a popular domain name-ending, .ONLINE offers the global audience an opportunity to get their first-choice domain name without having to compromise. With only 1M .ONLINE names vs 135M .com names taken, there is ample availability for customers and tremendous growth for us to tap into.
Over the course of its general availability, .ONLINE has gained acceptance from businesses across verticals. One registrant happy with their choice is Aaron Agius, Founder and CEO of Louder.Online, who said:
We are an SEO company and we moved from louderonline.com and louderonline.com.au to Louder.Online. Being a global company, it has definitely made sense to move to a .ONLINE domain, especially in terms of branding for an online marketing company.
Based on an internal analysis by Radix, 65% of developed .ONLINE domains are in use by SMBs. Till date, .ONLINE has generated over $13M in revenue of which $1.5M has come from premium domains sold directly by the registry, and close to 90 premium .ONLINE domains have been sold organically in the aftermarket. To further expand .ONLINE’s footprint, Radix is presently working on a large-scale end-customer marketing campaign for the TLD; slated to launch in Q1 2019. Through the campaign, Radix aims to broaden awareness about .ONLINE by directly targeting active-intent users.