.CLUB Celebrates Fifth Birthday and Launch of Innovative Trademark Sentry Unlimited Name Blocking Brand Protection Service

DotClub logo

It was the fifth birthday celebration for .club on Tuesday, that is 5 years since General Availability commenced on 7 May 2014. Since then it has racked up over 1.5 million registrations, has become the fourth largest of the new gTLDs to launch and is one of only 6 to reach the one million registrations milestone.

And according to the registry, it’s the number one new generic top-level domain when it comes to usage with 291,890 live sites, over 7$ million in premium sales and has registrations in 151 countries.

And in the same week it launched, .club has also launched their Trademark Sentry Unlimited Name Blocking Service to provide comprehensive protection for qualified trademarks across the .club namespace.

The Trademark Sentry Unlimited Name Blocking Service is designed to offer qualified brands and trademark holders comprehensive protection in .club. The innovative Unlimited Name Blocking Service (UNBS) protects a trademark from appearing in any portion of a domain with the popular .club extension. Potentially it can cover trillions of permutations of a qualified trademark. Blocked at the registry level, protected names show up as “unavailable” through any registrar’s domain search. An example is searching for domain names with the qualified mark “Neustar” (the registry backend provider for .club):

  • tryneustarservices.club – BLOCKED
  • neustarrocks.club – BLOCKED
  • myneustarxxx.club – BLOCKED

You can search at any registrar for any .CLUB name containing “neustar” within the text to the left of the dot (the SLD) to see Unlimited Name Blocking in action.

.club notes that as one of the largest of the new gTLDs, they receive more UDRP and URS proceedings than less popular extensions. Unlike other Domain Protection programs which typically block only exact match domains and common misspellings of a trademark, the .club Unlimited Name Blocking Service comprehensively blocks virtually all permutations of a qualified trademark within the .club.

“With the popularity of .club domain names, we recognize that many brands must play whack-a-mole to try and shut down unwanted uses of their trademarks,” stated CEO Colin Campbell. “With our Trademark Sentry Unlimited Name Blocking service brands can have protection with certainty. Add a trademark once and have complete protection in the .club namespace against cybersquatting, brandjacking, phishing, spam, and other potential abuse.”

The retail cost of the Unlimited Trademark Blocking Service is $2,000 per qualified trademark, for 3-years of blocking. .CLUB is offering an early access $500 discount through September 30th, 2019.

.CLUB 5th Birthday Celebration Infographic