General Availability for the .inc new gTLD commenced Tuesday, and despite the steep prices has ended up with a more successful Sunrise period than most others. Registrations are currently sitting at 316 according to nTLDstats with over 270 registered in more than 20 countries during Sunrise according to .inc.
Aimed at businesses, the new general top-level domain has seen registrations from some of the world’s largest companies including Fox, Nike, Goldman Sachs (marcusbygoldmansachs.inc, marcus.inc, goldmansachs.inc and goldman.inc, Dell, Apple, PayPal, Facebook (facebook.inc and whatsapp.inc), eBay, Chase, Google (youtube.inc, android.inc, chrome.inc, adsense.inc), American Express(amex.inc and americanexpress.inc), BMW, Nissan, Intel, Amazon, Adobe and Oracle. Even Beyoncé and Taylor Swift have registered theirs. Companies already using their .inc domain names include Fox Corporation (fox.inc), PayPal (paypal.inc) and Gap (gap.inc) who have redirected their domains to investor relations sections of their pre-existing websites.
Another is Freshii whose chief business development officer Paul Hughes said they ” are using Freshii.inc for our investor relations page because .inc means business and this is where our corporate content lives online. We can see this becoming the trend for many more public companies moving forward.”
According to the registry, “more than 20 percent of the Fortune US 100 Companies and Forbes 100 World’s Most Valuable Brands have already registered .inc domains.”
The number of registrations during Sunrise is “probably enough to put the TLD into the top 50 sunrises to date” according to Domain Incite.
“There had been 491 sunrise periods as of December 2018, according to ICANN data. The average number of sunrise regs was 137. The median was 77. The largest sunrise to date was Google’s .app, which sold 2,908 domains during its sunrise last year. Only five new gTLDs have racked up more than 1,000 sunrise sales, and three of those were porn-related. The fifth was .shop.”
Every .inc domain comes with more than $2,500 in free member benefits for those able or inclined to use them from industry leading brands like WeWork, Square, Intuit, Google Ads, Delta Air Lines and more, providing small businesses with the toolkit they need to succeed. Participating retailers, such as GoDaddy and Name.com, are also including their own free .inc benefits like Microsoft Office 365 and Google G Suite for their respective customers. Learn more about the .inc member benefits at www.get.inc/benefits.
But it aint cheap when compared to other top-level domains. All .inc domains, including single-letters and single-numbers, can be registered for a flat fee of $1,999, the MSRP (manufacturer’s suggested retail price). This price point, .inc notes, ensures that cybersquatters won’t buy the best domains and allows businesses to register the first .inc domain they search for – even if that search is completed five to ten years from now.