Pay.com.au Goes in $168,000 Deal For Largest 3L .AU Sale

The domain name pay.com.au sold this week for a very lucrative A$168,300 (US$116,000) deal in what’s a record reported price for any three-letter .au domain.

The purchaser was Point Hacks Pty Ltd, a Melbourne based company, and the seller was Jack Media Pty Ltd based in the Australian surfing and lifestyle mecca of Byron Bay, on the east coast about 150 kilometres south of Brisbane.

The sale was brokered by well-known and now semi-retired domain investor Ned O’Meara who believes it’s a boost in confidence in the aftermarket for Australia’s country code top level domain (ccTLD).

“In a further confidence boost for the .au domain aftermarket, I’ve just negotiated the sale of the domain pay.com.au for a record price for an Aussie 3L domain of just over $168,000,” O’Meara told Domain Pulse.

“I was approached by a representative of the buyer who was a past client of mine, and as it turned out, the seller was someone who I had sold the domain to many years ago. So I came out of semi-retirement, and made it all happen within 5 days. Buyer and seller both very happy!”

The sale comes just a few weeks after it was revealed money.com.au had sold for $400,000 last year, which is one of the largest reported sales for a .au domain name, ever.