The .bond new gTLD, originally applied for by the Australian Bond University, but now owned by the operators of .icu, ShortDot SA, is gearing up for a launch with Sunrise commencing on 17 October.
.bond will be launching in its Sunrise phase, for trademark holders, on 17 October. Sunrise will last 33 days ending on 18 November. Following will be an Early Access Program that adds an access fee to the cost of registration that will gradually decrease over the first seven days, giving users the ability to register more desirable names before others. Prices for the EAP appear not to have been publicly released, but .bond registrars will receive a detailed email with pricing for the EAP as well as normal wholesale registration rates. There will be a small list of Registry Reserved names. General Availability will then commence for .bond on 19 November.
“Our goal is to let end users be creative, free, and unique online with what is to the left of the dot by making the extension short and easy to recognise. We think .bond will resonate with those in the financial services arena, but we are excited to find out exactly who the early adopters will be,” said Lars Jensen, founder and CEO, ShortDot.
“We recommend that trademark owners who want to register their matching .bond domain reach out to their preferred registrar or take a look at our list of accredited registrars to secure their brand as soon as possible,” he added.
ShortDot uses CentralNic as their backend service provider and when .bond officially launches on 17 October all registrations, renewals and EPP lookups will be done via the CentralNic EPP servers.