Donuts Inc., the largest manager of new gTLDs by far with 238 new gTLDs, and the third largest by total domains with 4.3 million domains under management, has appointed Mina Neuberg as its Chief Marketing Officer, effective 24 February. In this role, Ms. Neuberg will be responsible for leading the marketing, creative, communications and outreach functions to drive Donuts consumer awareness and strategic marketing initiatives.
“Mina has an excellent track record of strategic marketing expertise and customer engagement which make her the ideal person to join Donuts as Chief Marketing Officer,” said Mr. Atallah. “Her years of experience paired with her expertise in strategic marketing, consumer experience and driving awareness will be instrumental as we build on our momentum in the marketplace.”
Ms. Neuberg joins Donuts from Revolution Math, where she served as Chief Marketing Officer for the past two years and led the introduction and expansion of its data-driven strategy, brand development, sales and marketing efforts. Previously, Ms. Neuberg spent over two years at BAMKO, serving as its SVP, Marketing and Consumer Insights. In this role, utilizing her expertise in data analytics, she led teams of researchers, designers, merchandisers, and sales partners around the world to drive product innovation, creative vision, and brand positioning.
“I am overjoyed to join Donuts at this exciting time in the company’s continued growth,” said Ms. Neuberg. “I deeply connect with Donuts’ and Name.com’s mission to provide creative and meaningful online identities to entrepreneurs, organizations, and dreamers alike. I look forward to working with our executive and marketing teams to elevate Donuts’ and Name.com’s presence in the market and build deeper connections with new and existing customers worldwide.”
Ms. Neuberg received her MBA from the UCLA Anderson School of Management and received her Bachelor of Science in Psychology from UCLA.