The Nigeria Internet Registration Association (NIRA), registry for the .NG ccTLD, in collaboration with the National Information Technology Development Agency (NITDA), have held a joint NITDA/NIRA Workshop to galvanise a general adoption of .NG as the domain name of choice, particularly among Nigerians.
The government has become interested in promoting the country’s ccTLD due to the realisation it could contribute over N250 million ($1.6m) to government coffers yearly, according to a report in the local Guardian newspaper.
In a chat with The Guardian, the President of NiRA, Mrs. Mary Uduma, said the growth in .NG registrations both locally and internationally will have the same effect on the economy as the mobile explosion, in that ancillary jobs would be created in advertisement, web designing and hosting, there would be foreign exchange earnings from sale of .NG domain names to foreigners.
Uduma, who linked low adoption in Nigeria to lack of awareness of the domain name business, hinted to The Guardian that the .NG domain name is accepted anywhere in the world and it is Nigeria’s unique identity in the cyberspace, adding that, there are no issues, save for Nigerians to embrace and own .NG as the preferred brand in domain name registration, as well as a critical resource for the nation.
The registry and government are trying to entice Nigerians, including the government, to use .NG as their preferred TLD instead of the predominance of the adoption of .COM and CO.UK.
The Switchto.ng Campaign is an affirmative action on the value of .NG, and why the Nigerian government, Ministries, Departments and Agencies should adopt the Nigerian identity. It is a call to Nigerian institutions, industries, SMES, individuals to switch to .NG.