PIR Launches General Availability For Three New IDN gTLDs

Public Interest Registry logoThe Public Interest Registry today launches General Availability for its three new Internationalised Domain Names (IDNs). The three new domains translate to “organisation” or “institution” in non-Latin-based scripts – one in Devanagari (.संगठन), one in Cyrillic (.орг), and one in simplified Chinese (.机构).

By allowing organisations to brand their website addresses in localised scripts, the Public Interest Registry – the not-for-profit operator of the .org domain – is providing opportunities for organisations to better communicate their mission, activities and accomplishments to audiences who speak and write in these widely used scripts. These new domains further demonstrate, the registry says, Public Interest Registry’s commitment to helping organisations maximize their audience reach on a global scale.

“The launch of these international domain names allows us to continue expanding upon our ongoing mission of making the Internet a global, accessible place for organisations worldwide,” said Brian Cute, CEO of Public Interest Registry. “Now more than ever, organisations will have the opportunity to heighten communication with native users of Devanagari, Cyrillic and Chinese scripts, all while advancing their missions and causes.”

Currently, there are approximately:
143.5 million people in Russia using Russian Cyrillic as the official alphabet for their national language
497 million people speaking Hindi as a first language and 120 million as a second language
1.4 billion people speaking and writing in some form of Chinese

In recent years, Public Interest Registry has emerged at the forefront of support for use of alternative scripts, having worked closely with standards-setting bodies and members of the engineering community to create and launch a number of alternative scripts for second-level names associated with .org. To date, the registrar supports 11 IDNs available for user adoption with .org in languages that include Danish, German, Hungarian, Polish, Spanish and Swedish, among others.