Neustar has won 2 awards for a marketing campaign they ran in Australia to promote .co at the Summit International Awards – a ‘Platinum’ prize in Marketing Effectiveness and an ‘Innovator’ prize in the Emerging Media Award.
In 2018 Neustar ran an integrated marketing campaign promoting .co domain names to the Australian market. It was the first time .co, the ccTLD for Colombia but now globally recognised including by Google’s search as a gTLD in the same way as .com and .club, had been actively promoted in this region.
The campaign covered aspects of digital and social media, out of home advertising and guerrilla marketing activities. In addition, Registrar sales promotions, events and other channel business development activities were run to complement the campaign. Ultimately, it resulted in (amongst other things) increased sales and greater consumer engagement and awareness.
Following the successful completion of the campaign, it was recognised with not one, but two prizes in the 2018 Summit International Marketing Awards. These awards recognised creative, marketing and advertising and has been “honouring the best web, design, video, advertising, interactive, mobile and social marketing from creative agencies worldwide” for over 25 years.
Entries were judged on factors such as strength of creative approach, innovation and integration of message into all campaign elements. The campaign received a ‘Platinum’ prize in the Marketing Effectiveness Award (Integrated Campaign, Consumer category) and an ‘Innovator’ prize in the Emerging Media Award (Integrated Marketing Campaign category).